Digital branding campaign of Landmark Hong Kong
OgilvyOne was selected, together with a small group of other media partners, to cover the digital ideation and campaign development of Landmark Hong Kong. I was responsible for the ideation of the Landmark Ambassadors;
personal and genuine stories from the people who are the faces of Landmark - the concierge, the master shoe crafter, and the personable tailor.
To amplify the branding, we initated Your Landmark Story, where customers could share their favorite Landmark moment.